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Gewinne den trauma-erlebnis mit
The story of BECK'S
HOW IT ALL BEGAN –
FROM 1873 TO TODAY
Immerse yourself in the fascinating journey of BECK'S – from its foundation in Bremen in 1873 to its worldwide fame. Discover how an idea developed into an international beer brand and which milestones have shaped our history. Learn more about our history!
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AN INNOVATIVE BEER FOR AN INNOVATIVE BEER BRAND
150 YEARS of innovation requires a surprise that fits our pioneering spirit. That's why, from recipe to marketing, every decision in the creation of the beer was made by an AI. We didn't create Autonomous, Autonomous created itself.
AN INNOVATIVE BIER FOR AN INNOVATIVE BIERMARKE
150 JAHRE der Innovation erfordern eine Überraschung, die zu unserem Pioniersgeist passedt.
Deshalb, vom Rezept bishin zum Marketing, wurde jede Entscheidung, beim Erstellen des Bieres, von einer KI getroffen. Wir haben Autonomous nicht kreiert, Autonomous hat sich selbst kreiert.
AN INNOVATIVE BIER FOR AN INNOVATIVE BIERMARKE
150 JAHRE der Innovation erfordern eine Überraschung, die zu unserem Pioniersgeist passedt.
Deshalb, vom Rezept bishin zum Marketing, wurde jede Entscheidung, beim Erstellen des Bieres, von einer KI getroffen. Wir haben Autonomous nicht kreiert, Autonomous hat sich selbst kreiert.
.png)
AN INNOVATIVE BEER FOR AN INNOVATIVE BEER BRAND
150 YEARS of innovation requires a surprise that fits our pioneering spirit. That's why, from recipe to marketing, every decision in the creation of the beer was made by an AI. We didn't create Autonomous, Autonomous created itself.
HOW WAS AUTONOMOUS CREATED?
An innovative beer required a pioneering approach.
We developed a system called "Compound Prompting," in which every input into the artificial intelligence (AI) and the response we receive influences the next input. And so it worked.
1
The kickoff meeting: where it all began. We sat down with AI and had a pleasant conversation. We discussed our pioneering spirit, our ambition, and brainstormed ideas for celebrating our 150th anniversary.
2
The idea: After a long and intense discussion, the AI suggested we produce an anniversary beer entirely powered by AI. We decided to implement the idea and stick with it.
3
The recipe: what would this innovative beer taste like? We asked artificial intelligence for a recipe, and from millions of possible combinations, it created a recipe for us using fermentation water, hops, malt, and yeast, which we then produced with our master brewers.
4
The Name: As the recipe developed, we needed a name. We asked the AI to provide one that reflected our initial conversation, our concept, and the recipe itself. The name is Autonomous.
5
The Manifesto: Based on the concept and the name, we asked Autonomous to write a mission statement and formulate a principle that would determine the further course of development.
6
The logo: We had a recipe, a name, and a mission statement. We asked what the logo would look like. We came up with one that incorporated all the elements we'd created up to that point.
7
The tagline: Based on all the previous steps, we asked Autonomous to write their own tagline. The answer, fittingly, was "The beer that made itself."
8
Can design: We commissioned Autonomous to design a can that brought our concept to life, taking into account our initial conversation, the recipe, the name, and the logo. Autonomous was finally ready.
9
Website Design: Autonomous was ready to launch, so we asked them to create their own website, taking into account all the information they had already generated.
10
The advertising campaign: We asked Autonomous to promote themselves. Taking their target audience into account, they provided us with posters, billboards, and social media ads, which we then implemented.
11
The radio station: Autonomous looks great and sounds good, but what does it sound like? We asked her how she could best present herself on the radio. She not only wrote her own radio spot, but also recorded it herself.
12
The film: Autonomous developed a complete script with its own story for a promotional video, which was crafted by the AI down to the smallest detail.
13
Influencers: Autonomous developed its own influencer marketing strategy and even suggested phrases for influencers to use.
14
Now Autonomous is here: one of the first AI creations to make the leap from code to screen, into the real world. A place where people can touch, smell, and taste it. Beck's Autonomous is AI come to life.
HOW WAS AUTONOMOUS CREATED?
An innovative beer required a pioneering approach.
We developed a system called "Compound Prompting", where every input into the artificial intelligence (AI) and the response we receive influences the next input. And so it worked.
1.
The starting conversation:
Where it all started. We sat down with AI and had a good conversation. We talked about our pioneering spirit, our ambitions and asked for ideas to celebrate our 150th anniversary.
2.
The idea::
After our long and intense conversation, the AI suggested that we create a beer for our anniversary entirely with AI. We decided to make the idea a reality and stick with it.
3.
The recipe:
What would this innovative beer taste like? We asked the AI for a recipe, and from millions of possible combinations it created a formula of brewing water, hops, malt, and yeast, which we could then produce with our brewmasters.
4.
The name:
As the recipe was being produced, we needed a name. We asked the AI to suggest one that reflected our initial conversation, our concept, and the recipe. The name is Autonomous.
5.
The manifesto:
Based on the concept and name, we asked Autonomous to draft a mission and formulate a principle that would guide our future development.
6.
The logo:
We had a recipe, a name and a mission. We asked how a logo could look. We received one that considered all the elements created up to that point.
7.
The slogan:
Based on all the above steps, we asked Autonomous to write their own tagline. The answer was fittingly, “The beer that made itself.”
8.
The design of the can:
We commissioned Autonomous to design a can that would bring our concept to life, taking into account our initial conversation, recipe, name and logo. Autonomous was now ready.
9.
The website design:
Autonomous war bereit für die Markteinführung, und daher baten wir es, eine eigene Website zu erstellen und dabei alle Informationen zu berücksichtigen, die es bereits generiert hatte.
10.
The advertising campaign:
Wir baten Autonomous, sich selbst zu verkaufen. Unter Berücksichtigung der Zielgruppe wurden uns Plakate, Plakatwände und Social-Media-Anzeigen zur Verfügung gestellt, die wir auch umsetzen.
11.
The radio:
Autonomous looks good and tastes good, but how does it sound? We asked how he would best sound on the radio. He not only wrote his own radio spot, he recorded it.
12.
The movie:
Autonomous developed an entire script with its own story for an advertising video, which was brought to life by AI down to the last detail.
13.
The influencers:
Autonomous developed its own influencer marketing strategy and even suggested phrases for influencers to use.
14.
Now Autonomous is here:
One of the first AI creations to make the leap from code to screen in the real world. Where people can feel it, smell it, and taste it. Becks Autonomous is AI come to life.
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